• Blog Homepage
  • Website Navigation
  • SHOPLINE News
    • Merchant Gathering
    • Latest Features
  • Brand Stories
    • Entrepreneur Interviews
    • Merchant Showcase
    • Shops We Recommend
    • Cross-border Showcase
  • Digital Marketing
    • AdWords
    • eCommerce Strategy
    • Facebook Marketing
    • Social Media Trend
    • SEO Tutorial
  • e-Commerce Starter Kit
    • Omnichannel Commerce
    • Online Store
    • Physical Store
LoginGet Started
  • Free Trial
Academy
  • Features
  • Pricing
  • Showcase
  • Academy
  • Resources
    • Shop Setup
    • Themes
    • FAQ
Log inGet Started
  • 14-day trial
SHOPLINE
Academy
Menu
  • Homepage
  • SHOPLINE News
        • Merchant Gathering
        • Latest Features
        • SHOPLINE NEWS

          SHOPLINE adds Instagram LIVE integration to suite of Social Commerce solutionsSHOPLINE adds Instagram LIVE integration to suite of Social Commerce solutions
          Instagram CommerceInstagram Marketing
          January 10, 2022January 10, 2022
          SHOPLINE adds Instagram LIVE integration to suite of Social Commerce solutions
          June 18, 2020June 18, 2020
          Build Customer Relationships That Outlasts the COVID-19 
          O2O
          September 25, 2019September 25, 2019
          Integrate Your Online & Offline Member Data With SHOPLINE’s Kiosk O2O
          Cross-border Commerce
          July 30, 2019July 30, 2019
          Malaysia—The Next Cross-Border e-Commerce Promise Land
  • Brand Stories
        • Cross-border Showcase
        • Merchant Showcase
        • Entrepreneur Interviews
        • Shops We Recommend
        • Brand Stories

          Merchant Showcase
          November 5, 2019November 5, 2019
          Growing 50% of Sales In a Year, The Secret of Life WareHouse’ Success
          Cross-border Commerce
          September 18, 2019September 18, 2019
          Omni-Channel and Cross-Border Commerce is Shaping the Future of Retailing
          Cross-border Commerce
          September 2, 2019September 2, 2019
          5 Ways to Handle Transaction with Local Payment Methods in Malaysia
          Merchant Showcase
          July 30, 2019July 30, 2019
          [Brand Story] Durex Reaches Climax With 50% of Sales from e-Commerce. 
          Merchant Showcase
          July 29, 2019July 29, 2019
          [Brand Story] Beseye, a Cloud-Based Home Surveillance Camera Selling Worldwide
          Cross-border CommerceStartup Stories
          July 19, 2019July 19, 2019
          [Brand Story] Cubiio—How the Taiwanese Brand Went From Kickstarter to Selling in Over 82 Countries
  • Digital Marketing
        • e-Commerce Strategy
        • Social Media Trends
        • SEO Tutorial
        • Facebook Marketing
        • Google Ads
        • Digital Marketing

          June 8, 2021June 8, 2021
          Enhance Customer Service Level at Zero Cost! Install Facebook Business Extension to Enable Messenger Plugin on your Brand Website Now
          March 11, 2021March 11, 2021
          What should I do with the iOS 14 Privacy Policy “Anti-Ad Tracking”? 4 countermeasures for brand e-commerce sellers
          June 18, 2020June 18, 2020
          Build Customer Relationships That Outlasts the COVID-19 
          2020 Trends
          November 27, 2019November 27, 2019
          5 Emerging Commerce Trends to Watch Out in 2020
          Google Ads
          November 22, 2019November 22, 2019
          Start Using Google Smart Campaigns to Drive Profits!
          Instagram Marketing
          October 17, 2019October 17, 2019
          5 Must-Know Instagram SEO Hacks to Optimize Your Brand Exposure
          Social Media
          October 14, 2019October 14, 2019
          5 Tips to Boost Your Sales and Followers on Instagram
          sigle-page website
          Website Builder
          October 14, 2019October 14, 2019
          Build Your Single-Page Website To Improve Conversion Rate and Boost in Revenue
          Digital Marketing
          October 14, 2019October 14, 2019
          Spy Your Competitors on Facebook, Google, Instagram and Twitter with These Tools
  • e-Commerce Starter Kit
        • Omni Channel
        • Physical Store
        • Online Store
        • e-Commerce Starter Kit

          eCommerce Operation
          November 22, 2019
          5 Decisions to Make Before Starting Your Business
          Subscription business model
          September 25, 2019September 25, 2019
          Let Your Customers Buy More & Extend Customer Lifetime Value With Subscription-based business
          Marketing Tools
          August 14, 2019August 14, 2019
          6 SHOPLINE Marketing Tools to Boost Your e-Commerce Sales!
          Website Builder
          August 14, 2019August 14, 2019
          SHOPLINE or Wix? 5 Questions to Reveal Which Web-Builder is the Right one For Your Business!
          O2O
          August 7, 2019August 7, 2019
          Create Unique Customer Experience With Omni-Channel Retailing
          Google Analytics
          July 24, 2019July 24, 2019
          Get Started on Data-Driven Marketing with Google Analytics e-Commerce Reports
          2019 e-Commerce TrendDigital Marketing
          July 23, 2019July 23, 2019
          5 Steps to Use Landing Page to Attract Customers and Boost Sales
          2019 e-Commerce TrendOnline Store
          July 11, 2019July 11, 2019
          7 Mistakes to Avoid in Building Your Online Store
    Home Digital Marketing 5 Steps to Use Landing Page to Attract Customers and Boost Sales

5 Steps to Use Landing Page to Attract Customers and Boost Sales

2019 e-Commerce Trend
Digital Marketing
July 23, 2019

Improving the conversion rate is often the struggle for all e-Commerce merchants. To let your product stand out and create a clear call to action that makes it easy for people to buy from you can be difficult, but with the help of landing page, if done properly, there’s a great chance that you can start driving conversions and generate quality leads with it. 

What is a landing page?

A landing page is a standalone web page or destination page that is created specifically for a marketing or advertising campaign. Visitors can arrive on the landing page through advertisement, EDM, and more. Each landing page has its objective, such as to make a sale or capture a lead. 

How can e-Commerce merchants use a landing page to improve sales?

Running an online shop can be intimidating, especially when it’s not generating sales. To turn that around, merchants would usually deliver online ads or develop SEO strategies to increase brand exposure. But when visitors arrive on the branded website from the ads, they often get distracted by all the scattered information, buttons, and links, which leads to poor conversion rate and high bounce rate. 

However, with a dedicated landing page, visitors can navigate the page more easily, and landing pages are designed to deliver your product value and help your audience to focus more easily on the most important messages of the product or service you intend to promote. 

5 steps of using landing pages in running your e-Commerce business:

1.Find your target audience

Your target audience can be someone who is suffering from a particular problem that only your service could ease; interested in a particular product or lifestyle such as vegetarian.

A successful landing page works hard on creating powerful content and stories to enhance the brand image and value to customers. Know your target audience allows you to better deliver your message to a group of people who might be interested in your products or services; can resonate your brand.

2. Set your objective

In general, most online merchant’s objective is to improve sales. However, landing page can also be a great source of generating leads and having visitors leave their information for future remarketing. Once you have a clear objective, you can start building your landing page based on that goal.

3. Use storytelling in a landing page

A great landing page is composed with so many thoughtful elements, it consists of visuals and concise copy that together creates a powerful punch. Here are some examples of some landing pages we think you could learn from. 

  • Visuals that fits with your brand image

Use strong images or a great design to catch people’s attention immediately, and showcase your main service or product that is relevant to the headline. 


Source: https://casper.com/

  • Use data and customers’ testimonials to improve brand credibility

For visitors who weren’t familiar with your brand, the landing page should be able to reassure the user that other people enjoy them and like the product. With data, customer reviews, sales records, media reviews, and more, can add credibility to the offer. 

  • Point out and address your customer’s pain point

Discover the common pain points and the solutions you can provide with your products and services. By mentioning what’s at stake along with what they will gain; provide solutions you gave and provide a solution. 

  • Emphasize the product features

A product’s design, features, advantages, and effectiveness are also important elements of the landing page. Besides addressing the visitors’ pain-points, list out 3-4 features of the product, so your visitors can grasp the advantages of your product instantly. 

Source: https://bellroy.com/explore/slim-your-wallet

4. Create appealing call-to-action

Create compelling call-to-action that makes visitors want to click is critical, show your visitors an offer they can’t refuse. Wrap all your offer into one single button, and the copy should be direct so people know what they’ll get once they click on it.

3. Utilize your data, and perform A/B testing to optimize landing page

Just like every web pages and websites, a landing page needs to be improved and optimized constantly, to maximize its effect. Use analytic tools to find out the conversion rate, bounce rate, a heat map and more of your A/B testing sites, and test out what are the most likable/dislike elements of your landing page. Only with A/B testing can you find out what combination is most popular among your visitors, and drive more conversions. 

 

Conclusion

For small businesses to large, a landing page can act like a lead magnet gold mine if used correctly, it works towards creating your brand image, trust, and helps you to stand apart from your competition. 

 

COPYRIGHT

SHOPLINE retains copyright to individual articles. For any use of reference, quote, repost and more requires permission from SHOPLINE.

Related Articles

  • How to Boost Your Sales and Revenue by Selling on Facebook Store
  • Give Customers Strong Reasons to Buy From Your Online Store
  • 4 Product Photography Tips to Increase E-Commerce Sales
Weiyi
Weiyi
Marketing Associate at SHOPLINE. A digital marketing nerd and a podcast fan. You can find her out in the woods once in a while but most of the times she’s glued to her laptop screen indoors.

Category

Digital Marketing
e-Commerce Starter Kit

Tags

2019 e-Commerce Trend
Digital Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Learn about SHOPLINE

Free Resources|e-Commerce Strategies

About Us

A global smart commerce enabler that allows merchants to easily set up a full-featured online store.

Get your 14-day trial

TAG CLOUD

Product PhotographyOnline AdsSEOeCommerce OperationCopywriting SkillContent MarketingBlogger MarketingWebsite BuilderGuidelinesGoogle AdwordsO2OFacebook Ads TutorialCRMMerchant ShowcaseSocial MediaInstagram MarketingGoogle Analytics2019 e-Commerce TrendCross-border CommerceDigital Marketing
             
  • Popular Articles
  •          
  • Must Read

Follow SHOPLINE

SHOPLINE

Trusted by over 250,000 merchants accross Asia
Accelerate your business with SHOPLINE

Let more people see your brand,
Fall in love with your shop, and buy your products

14-day trial

SHOPLINE

  • About
  • Team
  • Careers

Get Started

  • Features
  • Pricing
  • Showcase

Resources

  • Store Setup
  • Themes
  • FAQ & Support
Business hours: Monday to Friday 10AM to 7PM
© Copyright 2013-22 SHOPLINE Limited.
  • SHOPLINE
      於
    • About
    • Team
    • Careers
    • Partnership Opportunities
    • Our Partners
    • Media Coverages
  • Get Started
    • Features
    • Pricing
    • Showcase
    • Seminar
    • Consultation
  • Resources
    • Academy
    • Store Setup
    • Themes
    • FAQ & Support
    • Google Advertising Plan
  • Sitemap
Business hours: Monday to Friday 10AM to 7PM
© Copyright 2013-22 SHOPLINE Limited.

© Copyright 2013-22 SHOPLINE Limited.
SHOPLINE retains copyright to individual articles. For any use of reference, quote, repost and more, requires permission from SHOPLINE.