Have you ever seen some brands on Facebook are also selling their products on its fan page? And besides the product name and product price, visitors can also click on the product image and be redirected to the brand’s branded web store.
Although Facebook Shop has been around for a while, in the past, when brands want to set it up, it requires a lot of labor work to upload all the products, specs, and prices manually. It may be easy for merchants who have less product SKU’s but for brands that have a large selection of products could be excruciating.
To make the process simple and easy for SHOPLINE’s merchants, we have partnered with Facebook so merchants can integrate their shop with facebook easily. By this, SHOPLINE’s merchant can capitalize on Facebook Shop to increase exposure to potential customers, gather more leads, increase sales and more.
Put Your Products in front of 2.38B active Facebook users with Facebook Shop!
Mark Zuckerberg, CEO of Facebook, has announced the company is changing its algorithm in late 2017, a lot of brands were affected because the engagement rate has decreased immensely since. However, with new social media trends popping up and savvy social media marketers, some brands have survived by catching up with the latest trend such as adopting chatbots, and more.
From the dafiti example above, the shopping section is placed at the top of the fan page, so whether people visit the page on their mobile phones or desktops, the first thing they’ll see is the products, and it’s great for brands to increase brand exposure, and gain visibility.
3 Steps to integrate your Facebook Shop, Facebook fan page, Facebook pixel, and Product Catalog with SHOPLINE
With SHOPLINE’s Facebook Shop feature, merchants can integrate their online shop with Facebook Shop, Facebook fan page, and product catalog through the “Facebook Ads Plugin” in just a few steps. Let’s jump right into the steps.
First, enter SHOPLINE admin panel → Marketing→ Install Facebook Business Extension
Step 1: Choose the fan page you want to connect and click “Next”
Step 2: Choose the “Facebook Pixel” you want to install
Step 3: Select “Import Items to Facebook Shop” and it’s done!
Once you have finished these steps, you’re able to see your product description, product photo, and product price on your facebook fan page, it’s really that simple. Moreover, if your brand is celebrating seasonal sales the discount will also apply to your facebook shop.
Moreover, through the “Facebook Ads Plugin,” besides the speedy integration to the Facebook shop, the synchronization of product catalogs between branded web store and facebook shop can be achieved as well. In addition, by putting your products into facebook also provides you with an opportunity to deliver facebook dynamic ads.
Facebook Ads Plugin not only helps with optimizing product catalogs, updating product information, it also assists in delivering dynamic ads efficiently.
Build your brand through social media with posts, online ads, and more.
1. Share products from your Facebook Shop and write great copy for your products
Once you’ve added products to the shop on your Page, you can encourage people to visit your shop by sharing your products to your Page timeline. When you share a product on your Page timeline, people who like your Page can see your product in their News Feed. We recommend you share products from your shop on your Page timeline regularly.
2. Tag your products in posts or in photos to increase visibility
You can tag products from your shop or catalog in your photos and videos. When people see your products tagged in your posts, they can click those tags to shop your products.
3. Create Dynamic ads and collection ads
Facebook is an extremely powerful advertising platform and leveraging ad types to your advantage is key to unlocking the platform’s full potential in any industry. With dynamic and collection ads, brands saw a higher conversion rate. A Facebook collection ad consists of a cover image or video, followed by several product images. This is a great option if you want to showcase a product line.
Having a Facebook Shop can be valuable to your business, allowing you to tap into new audiences and gain more customers. It’s a great way to market your store and products, increase sales, and more.
Marketing Associate at SHOPLINE. A digital marketing nerd and a podcast fan. You can find her out in the woods once in a while but most of the times she’s glued to her laptop screen indoors.