Integrate Your Online & Offline Member Data With SHOPLINE’s Kiosk O2O
Easy Membership Management & In-Store Membership Registration Within 3 Seconds!
Do you often wonder how to let your customers sign up for membership? Or how to let your members know the latest sales information about your brand? Then, you’re not alone in this, almost every brand has encountered this matter, and has been struggling with online and offline membership integration. It’s important for brands to acquire new members from all social media, search engines, and retail channels for the purpose of remarketing and building customer relationships.
5 Features of SHOPLINE Kiosk to Help Brands Integrate Members From Every Retail Channel
As a global smart commerce enabler, SHOPLINE has extensive experience in the e-Commerce industry and understands the pain points of operating a business whether it’s online or offline. The newly launched O2O solution offers some powerful features to merchants to prosper in business, such as CRM tools, membership management system, order management, and discount modules to ensure a smooth transition from single retail channel to O2O commerce for merchants. Among these features, the most in need feature of the O2O solution is — Kiosk O2O, a member integration and management tool that allows stores to collect member information and record customers’ purchase history, instantly.
1. Sign Up to Become a Member in 3 Seconds!
There are many ways to make your customers leave their contact information, such as, have them scan the QR code and register membership on your website or app; give them a registration form to fill out and later key-in their contacts. However, it can be time-consuming. Be efficient at collecting customer data with SHOPLINE Kiosk, simply download our Kiosk app on your tablet and let your customers type in their cellphone number and become a member, immediately.
Tip: Let your customers sign up by offering some incentives
SHOPLINE has a promotional tool called — New Member Sign Up Credit — have your in-store staff guide customers to register for membership and get free store credits stored in their accounts.
2. Let Your Customers Login Instantly & Encourage Purchase
If existing customers revisit your store, they can log in as member simply with their cell phone number or email to gain access to member offerings. The Kiosk will also show the customer’s membership tier on the employee end, so staff can provide offers and product suggestions to assist customers in upgrading to a higher tier.
Tip: How to get your customers to buy more?
With SHOPLINE’s promotional tool, merchants can set credit rewards when a member purchased over a certain amount at your shop, and let your customers buy more from you.
3. Synchronize All Customer Data and Purchase History in SHOPLINE’s Admin-Panel
For merchants that are running both online and offline channels; especially with pop-up stores and trade show booths that only accept cash on-site and don’t have a POS system, often face the challenge of collecting customer information and recording purchase history. However, with SHOPLINE Kiosk, customers can sign up for membership easily by entering their phone number and email when they check out, and store employees can key-in their purchase amount that will automatically be saved in the system database; also, merchants can utilize these data for the purpose of future remarketing.
Tip: How to build customer relationships and make them shop online after they leave your physical store?
Two of the features of SHOPLINE’s O2O solution is “Smart Broadcast Center” & “ Facebook Messenger Chatbot.” The broadcast center allows you to segment your customers by many factors such as gender, location, age, the purchase amount, and more. Once segmented, merchants can send out personalized messages and brand updates to different segments via Facebook Messenger, Line@, SMS, and email to encourage them to visit your store again.
4. Monitor and Manage Store Performance in Different Branches
For merchants that own several branches, SHOPLINE Kiosk supports multi-store management, when a store employee logged in the Kiosk system, the system will automatically record all purchase history and customer data from that store so business owners can look up orders from each store, individually.
Tip: Interested in knowing all your branch performance?
Login to SHOPLINE’s admin panel and access all your sales performance of different branches.
Login→ Order Management→ Orders→ Physical Store→ Choose the store you wish to look into.
5. Display Marketing and Promotional Information on Your Kiosk
Rent could cost a lot for brick and mortar store owners, and promotional displays can often occupy a lot of space. For stores that don’t have a lot of space to spare, SHOPLINE’s Kiosk can free up space and double as an advertising display; customers could easily receive the discount offers or brand messages when they’re around the counter.
Tip: How to get more likes and followers on my social media accounts (Facebook Fan page, Line@, and more)
Generate QR Code that connects to your account, and reward your customers when they follow you on social media!
Conclusion
SHOPLINE’s O2O solution was launched in March 2019 to allow retailers to optimize the customer experience. Customers are provided with online and offline benefits that they can’t resist. With all the information about the brands, products or services available online, customers can make quicker and smarter decisions on what they’re gonna buy. A successful O2O business is a win-win for both merchants and customers.
Marketing Associate at SHOPLINE. A digital marketing nerd and a podcast fan. You can find her out in the woods once in a while but most of the times she’s glued to her laptop screen indoors.