“Improve your sales performance with Omni-Channel retailing is easier than you think.”
Are you still figuring out how to integrate your member data from both online and offline channels? Do you want to expand your business overseas but don’t know how? We’ve got you covered.
With SHOPLINE’s newest O2O Solutions and Cross-Border service, merchants can integrate their online and offline sales and member data effortlessly to increase sales and revenue.
“As the e-Commerce landscape is growing more established, cross-border commerce and omni-channel integration have become the focus for many brands.” Said Ken, Sales Manager of SHOPLINE. In recent years, many online merchants have started developing their offline channels or expanding their business to Southeast Asia to maximize the profit more efficiently.
SHOPLINE is focused on becoming a “global smart commerce enabler” by providing merchants all the tools needed to set up a local and cross-border online store and integrating a digital customer experience with a physical store. With support from international teams, SHOPLINE aims to help store owners succeed anywhere and go global.
“We have assisted over 40 merchants to expand into Singapore, Malaysia, and other Southeast Asia markets in Q1.” Said Ken. “Due to language & culture barrier, and lack of local logistics and payment resources, a lot of brands hesitated to go abroad. To address this, SHOPLINE provides 3 core services: professional business consulting, local partnership, and Cross-Border solutions to guide our merchants to start their businesses in foreign markets.“
SHOPLINE’s professional consultants have extensive experience in the e-Commerce market in Southeast Asia and provide cross-border market research, digital marketing strategies, local resources, and cross-border e-Commerce operation. As for local partnership and Cross-Border solutions, SHOPLINE is constantly working with local vendors such as banks, courier services, storage companies, and more to help our merchants expand their business with the best resources. Besides, the merchants’ website is supported with several languages and integrated with payment gateways and logistics services to help you go global.
“Our vision is clear. SHOPLINE will do the heavy lifting, so our merchants can enjoy the amazing benefits of cross-border e-commerce,” Ken said.
Achieve Omni-Channel Retailing with SHOPLINE’s O2O Solutions
To deepen our services to 150K merchants, SHOPLINE has spent over a year to gather customer feedback, and do research and development on new products. With the existing service of helping merchants to open an online store, our new O2O solution will enable merchants to integrate online and offline customer data, as well as features that include Broadcast Center, a marketing automation tool enabling merchants to reach customers via Facebook’s chatbot, and a smart analytics dashboard – Shoplytics, which allows merchants to visualize and analyze data related to the store’s web traffic, revenue, product performance, customers, marketing and promotion campaign performance in a single dashboard.
“Take member integration for example, when merchants haven’t adopted our O2O solution, store customers would give up on registering for a membership because it’s time-consuming, which resulted in scattered member information and lost the chance to understand customers’ needs. However, this was resolved with SHOPLINE Kiosk. Now, customers can sign-up easily with their phone number and email. Also, it allows a brand to get consolidate member data from both online and offline channels, and manage multiple stores at once to get a holistic view of the business performance.” Said Kenny, Business Partner Manager of SHOPLINE. “A lot of brands’ have grown over 20% of member registration in one month after they adopted our O2O solution.”
Allowing members to sign up within 3 seconds is just the first step to building great customer relationships and businesses. With Facebook messenger chatbot, customers will receive order updates automatically, which greatly reduces the package return rate for merchants. Also, SHOPLINE’s member management system allows merchants to segment customers by different criteria, such as age, gender, purchase frequency, the purchase amount, and more, so merchants can send out personalized messages to different segments through broadcast center via Facebook Messenger Chatbot, Line@, Email, and SMS. Lastly, with Shoplytics, merchants can get instant insight into the customer’s buying journey. Moreover, Shoplytics can compare sales activities in selected periods, to personalize marketing messages and optimize future marketing strategies to increase sales performance both online and in-store.
As a global smart commerce platform, SHOPLINE’s vision is to “Empower merchants to succeed everywhere.” SHOPLINE aims to continually improve its O2O solution and provide merchants the tools to analyze data, grow their businesses in different local markets, and strengthen their services to remain competitive in a fast-paced industry. With a more holistic overview of key business metrics and customer behavior, merchants can stop making decisions based on faulty assumptions. Instead, with comprehensive and live data, merchants can make accurate predictions of future demand and enhance the customer experience.