When you hear “free traffic” and “improve site ranking” don’t you feel all excited and want it to happen to your site, but have no idea where to start?
However, before you actually get “free traffic” let’s first learn about what “organic traffic” is, and how it’s linked to SEO. If you’re new to the world of e-commerce and online marketing, don’t panic. Because, in the following article, we’ll explain organic traffic and SEO in the simplest way. SEO is not just for marketing professionals, as long as you can understand the principles behind SEO, you can easily do SEO optimization for your website. Get started with SEO with us to improve your ranking in the search engine, and have people flowing into your site.
What is SEO?
Search Engine Optimization is the practice of increasing the number of visitors to a website by improving rankings in the algorithmic search engine results.
To improve SEO, we can break it down into three parts, and I’ll further explain each of them in detail:
- Develop an SEO strategy to let the search engine understand your content.
- Once the search engine has an idea of what your site is about, the algorithm will place it higher in the organic search results.
- Higher search ranking can lead to more organic traffic.
Now, let’s get into the details of SEO and organic traffic as mentioned above, but this time, from the upside-down. ( 3 → 1)
3. Higher search ranking can lead to more organic traffic
Organic search, also known as natural search, refers unpaid search results. In contrast to paid search results. It’s really that simple,
How to increase organic traffic you might ask? It’s a question that everyone wants to answer. We all want more traffic. Because more traffic often turns into leads and customers, and greater awareness surrounding our businesses. I’ll further explain how SEO could help in this process in the following steps.
2. Once the search engine has an idea of what your site is about, the algorithm will place the site in higher organic search results.
Google is the largest search engine in the world, people often ask and get answers from Google these days. The company uses automated programs called spiders or crawlers, just like most search engines, to help generate its search results. The video clip made by Google as I showed below gives you an example on Google works when you perform a search.
In conclusion, we can tell Google determines your search ranking with 3 key factors:
– Domain Authority
Domain Authority is a search ranking score developed by Moz that predicts how well a website will rank on search engine result pages, it scores from 1 to 100, with higher scores corresponding to greater ability to rank; Google will also recognize your website as high-quality and reliable.
The term ‘Relevance’ describes the extent to which the content of a website corresponds to the search term used. It’s important that a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term.
– User Experience
Website owners should put this in mind that–SEO is developed to provide better user experience to website visitors, instead of search engine. Improving user experience is important because when you’re wandering around the first page on the search result, user experience is what could really help you stand out!
They aren’t just helping people find what they want, they’re collecting data that helps them understand user behavior.
1. Develop an SEO strategy to let the search engine understand your content.
SEO is composed of many facets and requires both technical and creative executions. The optimization part of SEO comprises a series of steps that you can take to rank higher on Google and thus get free organic traffic.
For starters, you might be wondering where to start with? If you’re starting from ground zero, here are some factors we recommend you do first.
A. Get your own domain
We can interpret the internet as a giant spider web, and every website represents a dot that connects to other dots. To let people find your website, it’s best to have your own domain, it also helps you in getting trust and reliability from Google as a verified website. Although it varied, it seems to take as little as 4 days and up to 6 months for a site to be crawled by Google and attribute authority to the domain.
B. Optimize the website Meta description
Meta description is a snippet of up to about 155 characters, which summarizes a page’s content, it’s like a mini ad for a webpage. The copy gives the marketer an opportunity to promote the page and tell readers why they should click on it. When properly optimized for audiences, meta description receives more clicks and more users will choose the result they can clearly see that it offers what they need.
Tips for a great title and meta description—
Title: Write 50 to 60 characters; include your brand name when relevant; show benefits and value; place the keyword near the front of the title.
Meta: Write between 135 and 160 characters; include the page’s targeted keyword; include value proposition; maintain the active voice; include a call to action.
SHOPLINE users can easily edit their webpages’ meta description with our web editing tools.
C. Google SearchConsole and Bing Webmaster
Both Google search console and Bing Webmaster could provide technical analysis on your website such as crawl stats, page errors and rich snippets. So you can know what’s wrong with your side, and in which ways you could improve your website’s SEO.
SHOPLINE users can integrate Google search console and Bing webmaster into their SHOPLINE’s admin-panel easily. Merchants can follow the steps in this article to obtain integration.
D. Search engine sitemap and user sitemap
Provide your sitemap to Google search console allows google to learn what webpages you have on your site, and Google can crawl all the content, keywords to improve search results and deliver your website to people more precisely.
E. Create quality content constantly
These four methods we mentioned above are basic SEO that can be done easily. By feeding google more quality content and information, you’re making your website more visible to people who are entering keywords associated with your products and services. Writing and structuring your content on your website can be challenging, and it takes time to see results, but as long as you keep investing in providing insightful and useful contents, your rankings would go up eventually.
[ photo credit: Alpha Bee Design ]
F. Get SEO backlinks
Backlinks are essentially links from an external site to yours. The search engine considers backlinks “votes” for your website and content, which can improve a site’s ranking in search results. You can obtain this by inserting your website URLs in your facebook fan pages, Instagram, or blog so visitors can be redirected to your site.
Another tip to get external links is to build a Google My Business account and provide a link to your website, so when people are searching for your physical store, they can be redirected to your online store as well.