Articles about SEO techniques are significant on the internet. In today’s competitive market, SEO marketing is more important than ever, and the search engine serves millions of users per day looking for answers to their questions or solutions to their problems. In this article, we’ll discuss 5 SEO techniques on Instagram.
As of 2019, Instagram has more than 1 billion users, and there are nearly 500 million daily active users. The platform has great potential for brands to reach audiences around the world.
The feature IG shop has been on live for quite a few years, and those shops or brands are attracting audiences from 15 to 30 years olds. If you’re trying to buy ads or promoting products to millennials. Instagram is the right place for you to expand the audience’s territory, and here are 5 SEO hacks to help you succeed in Instagram:
1. Get an SEO-friendly Instagram username.
In daily situations, when we put in keywords in the search bar, the search engine will show a series of related results to your keyword. And from an SEO standpoint, the first page of the search result is highly linked to SEO keyword management. On Instagram, user names and ID are important keywords for your audience to find you.
For example, if your product or service is about photography, you can incorporate your username with keywords that are relevant to your business such as, stevephotography. If your user is searching for photography service, having “photography” in your handle can increase your search rank on Instagram.
2. Instagram post management
Around three years ago, Instagram started using AI technology to develop a picture recognition system. This system allows Instagram to have access to your posts’ data, and push your posts to a similar audience for your brand to reach more audience.
If you have not invested in Instagram ads, Instagram is already promoting your posts by showing your posts to the potential audiences.
3. Write ALT Text for your Instagram photos!
Alt Text is one of Instagram’s’ tool. It lets you write your ALT text for your Instagram photos! With ALT text, your Instagram photos can have an impact outside of Instagram.
They can appear in the search result of Google. Alt text is a text description that can be added to an image’s HTML tag on a web page. It can describe the appearance and function of an image on a page. It was initially made to help visually impaired people to “see” what the photo is about. If you write alt text, their phone will read it to them. Also, it helps the Instagram algorithm understand what is on your photo.
How to add alt text into your Instagram post?
- When editing a new post, go to “advanced settings” at the bottom.
- In the advanced settings, you’ll see “write alt text,” and click on it.
- Inside “write alt text,” you can write detailed descriptions of the photo you’re about to post.
You can also edit or add on alt texts for previous posts on Instagram by:
- Select the photo you want to add alt text.
- Press on the three dots.
- Choose “edit.”
- Press “Add Alt Text.”
- Write alt text.
When you write your alt text, think about who’s going to read it, and try to describe the image as specific as you can but also keep them relatively short. Keep in mind that the alt text you add can also help you be found on Google.
How to check if your alt text can be searched on Google:
If you want to make sure your keyword can be matched with google search and make sure google delivers your photo to the search audience, you can try Google Image. You can upload the picture to Google Image, let AI do the scanning to see if it can read the image you uploaded.
4. Create Hashtags as a series of keywords
Hashtags are every Instagram users’ universal language. Once you add on hashtags on your photo, Instagram users who are viewing your hashtags can see your content, thus, increases social media exposure. You can use up to 30 hashtags per post. Fining trending yet relevant hashtags to incorporate into your brand can be helpful in many ways, including SEO.
5. Make your content consistent to enhance brand identity.
When running an Instagram account, It’s important to stay consistent on the postings, visuals, layouts, and content. By doing so, it will help your audience to recognize you quickly but also enhances your brand identity and engagement rate.
You can search for trending hashtags on websites like http://gramwiki.com/, and once you enter the Instagram handle you’re looking for, it will show up your most popular Instagram posts. With this, brands will be able to recognize what content kind of content is popular among audiences.
Marketing Associate at SHOPLINE. A digital marketing nerd and a podcast fan. You can find her out in the woods once in a while but most of the times she’s glued to her laptop screen indoors.