• Blog Homepage
  • Website Navigation
  • SHOPLINE News
    • Merchant Gathering
    • Latest Features
  • Brand Stories
    • Entrepreneur Interviews
    • Merchant Showcase
    • Shops We Recommend
    • Cross-border Showcase
  • Digital Marketing
    • AdWords
    • eCommerce Strategy
    • Facebook Marketing
    • Social Media Trend
    • SEO Tutorial
  • e-Commerce Starter Kit
    • Omnichannel Commerce
    • Online Store
    • Physical Store
LoginGet Started
  • Free Trial
Academy
  • Features
  • Pricing
  • Showcase
  • Academy
  • Resources
    • Shop Setup
    • Themes
    • FAQ
Log inGet Started
  • 14-day trial
SHOPLINE
Academy
Menu
  • Homepage
  • SHOPLINE News
        • Merchant Gathering
        • Latest Features
        • SHOPLINE NEWS

          SHOPLINE adds Instagram LIVE integration to suite of Social Commerce solutionsSHOPLINE adds Instagram LIVE integration to suite of Social Commerce solutions
          Instagram CommerceInstagram Marketing
          January 10, 2022January 10, 2022
          SHOPLINE adds Instagram LIVE integration to suite of Social Commerce solutions
          June 18, 2020June 18, 2020
          Build Customer Relationships That Outlasts the COVID-19 
          O2O
          September 25, 2019September 25, 2019
          Integrate Your Online & Offline Member Data With SHOPLINE’s Kiosk O2O
          Cross-border Commerce
          July 30, 2019July 30, 2019
          Malaysia—The Next Cross-Border e-Commerce Promise Land
  • Brand Stories
        • Cross-border Showcase
        • Merchant Showcase
        • Entrepreneur Interviews
        • Shops We Recommend
        • Brand Stories

          Merchant Showcase
          November 5, 2019November 5, 2019
          Growing 50% of Sales In a Year, The Secret of Life WareHouse’ Success
          Cross-border Commerce
          September 18, 2019September 18, 2019
          Omni-Channel and Cross-Border Commerce is Shaping the Future of Retailing
          Cross-border Commerce
          September 2, 2019September 2, 2019
          5 Ways to Handle Transaction with Local Payment Methods in Malaysia
          Merchant Showcase
          July 30, 2019July 30, 2019
          [Brand Story] Durex Reaches Climax With 50% of Sales from e-Commerce. 
          Merchant Showcase
          July 29, 2019July 29, 2019
          [Brand Story] Beseye, a Cloud-Based Home Surveillance Camera Selling Worldwide
          Cross-border CommerceStartup Stories
          July 19, 2019July 19, 2019
          [Brand Story] Cubiio—How the Taiwanese Brand Went From Kickstarter to Selling in Over 82 Countries
  • Digital Marketing
        • e-Commerce Strategy
        • Social Media Trends
        • SEO Tutorial
        • Facebook Marketing
        • Google Ads
        • Digital Marketing

          June 8, 2021June 8, 2021
          Enhance Customer Service Level at Zero Cost! Install Facebook Business Extension to Enable Messenger Plugin on your Brand Website Now
          March 11, 2021March 11, 2021
          What should I do with the iOS 14 Privacy Policy “Anti-Ad Tracking”? 4 countermeasures for brand e-commerce sellers
          June 18, 2020June 18, 2020
          Build Customer Relationships That Outlasts the COVID-19 
          2020 Trends
          November 27, 2019November 27, 2019
          5 Emerging Commerce Trends to Watch Out in 2020
          Google Ads
          November 22, 2019November 22, 2019
          Start Using Google Smart Campaigns to Drive Profits!
          Instagram Marketing
          October 17, 2019October 17, 2019
          5 Must-Know Instagram SEO Hacks to Optimize Your Brand Exposure
          Social Media
          October 14, 2019October 14, 2019
          5 Tips to Boost Your Sales and Followers on Instagram
          sigle-page website
          Website Builder
          October 14, 2019October 14, 2019
          Build Your Single-Page Website To Improve Conversion Rate and Boost in Revenue
          Digital Marketing
          October 14, 2019October 14, 2019
          Spy Your Competitors on Facebook, Google, Instagram and Twitter with These Tools
  • e-Commerce Starter Kit
        • Omni Channel
        • Physical Store
        • Online Store
        • e-Commerce Starter Kit

          eCommerce Operation
          November 22, 2019
          5 Decisions to Make Before Starting Your Business
          Subscription business model
          September 25, 2019September 25, 2019
          Let Your Customers Buy More & Extend Customer Lifetime Value With Subscription-based business
          Marketing Tools
          August 14, 2019August 14, 2019
          6 SHOPLINE Marketing Tools to Boost Your e-Commerce Sales!
          Website Builder
          August 14, 2019August 14, 2019
          SHOPLINE or Wix? 5 Questions to Reveal Which Web-Builder is the Right one For Your Business!
          O2O
          August 7, 2019August 7, 2019
          Create Unique Customer Experience With Omni-Channel Retailing
          Google Analytics
          July 24, 2019July 24, 2019
          Get Started on Data-Driven Marketing with Google Analytics e-Commerce Reports
          2019 e-Commerce TrendDigital Marketing
          July 23, 2019July 23, 2019
          5 Steps to Use Landing Page to Attract Customers and Boost Sales
          2019 e-Commerce TrendOnline Store
          July 11, 2019July 11, 2019
          7 Mistakes to Avoid in Building Your Online Store
    Home e-Commerce Starter Kit SHOPLINE or Wix? 5 Questions to Reveal Which Web-Builder is the Right one For Your Business!

SHOPLINE or Wix? 5 Questions to Reveal Which Web-Builder is the Right one For Your Business!

Website Builder
August 14, 2019

Shopping online and selling stuff through the marketplace is already the norm of our everyday lives. From e-Bay, Amazon, to Facebook and Instagram. Selling and buying have never been easier. However, for brands that are looking to build their own branded online shop, choosing the right eCommerce platform for your business is critical. To help you with that, we have compared Shopify and SHOPLINE in a previous post, go check it out if you have not. 

Like Shopify, Wix is also a web-builder platform that is simple to use and quick to set up, when debating which platform to settle down with, let’s check out some the difference between SHOPLINE and Wix and find out which one suits your business more. 

Let’s recap the five questions before we get into the details of comparing platforms, this gives you a better idea of which web builder might suit you more. 

Question #1 What are your business objectives?

Do you want to run your business long-term and develop a brand? If so, having your own brand website is great for you to strengthen brand image and create the tone and ambiance for your brand. In addition, to avoid competitors in the marketplace such as Amazon, or eBay. 

However, If you are looking to sell products online for just a short period, and not investing too much, then the online marketplace might be enough.

Question #2 How much time could you invest in your online business?

Before getting an online store, make sure you have prepared yourself to deal with customer complaints because it going to be time-consuming, and one of the perks of using marketplace is they have in-house customer services to address your buyers question so you don’t. However, there’s a chance that the customer service is not familiar with your product and could cause confusion to your buyers. However, with an online marketplace, you still have to plan all the marketing, website design, and promotion. All of these could cost you a lot of time. With a website built from SHOPLINE or IT design companies could save you a lot of time from storefront designing and web structure planning, but you will have to spend time on doing customer service on your own. 

Question #3 Do you know how to build or design a website?

If you have no experience in web design and don’t have time to learn, then open source free eCommerce platform is not for you, because it requires a lot of manual works such as storefront design, domain setup, online shop building system, and more. There are a lot of things to be considered if you want to build your website from scratch, like hackers, information leaks, online fraud. If you’re incapable of handling these, then the marketplace, subscription-based platform and IT design companies might suits you better.

Question #4 Do you have a budget?

This is a very important question to ask yourself. If you don’t have enough budget to start your business, there are economic choices like free web builders and online marketplace, these options allow you to start your business fast and inexpensive. Although some online marketplaces are free to post products but require you to pay transaction fees, monthly maintenance fees, and additional advertising costs. Once you add up these costs, it could be an impressive amount as well. So, instead of going after annual-based subscription platforms or IT design companies that charge you a lot of fee upfront, you can consider monthly-based subscription platforms, which doesn’t require a lot in the beginning and allows merchants to upgrade for advanced features.

Question #5 Who is your target audience?

Identify your target audience could also help you decide better which platform is best for you to build your business. For example, if your target audience is teen schoolgirls, starting from the Instagram shop might be a good idea. If you have a wider audience or selling a niche product, having a brand website might be a better choice to start your business. To get to know more about your customers, review your order and look for patterns of your customers. 

After thinking through these questions. If you think annual and monthly online web store builders are a good choice to kick start your business, let’s move on to the comparison between SHOPLINE and Wix.

Wix V.S. SHOPLINE

Pricing

The most economic eCommerce plan from Wix is $17 USD per month while SHOPLINE is $29 USD. However, SHOPLINE offers more advanced marketing tools, the content and SEO optimization techniques are a bit behind the time; a disadvantage to those who are building a long-term website effort. 

Storage 

The largest storage space Wix offers is 50GB, which limits merchants who offer a large number of products. While all SHOPLINE plans offer unlimited storage, even for free-trial accounts. If you want to sell over 10 products or generally grow your e-commerce business, go with SHOPLINE. 

Language

Wix is an Isreal company and a global enterprise, it’s service is provided in English with limited Chinese support. Although SHOPLINE is founded in Hong Kong, but with merchants operating across Asia, and the cross-border service we provide. SHOPLINE supports several languages like English, Traditional Chinese, Simplified Chinese, and Traditional Chinese.

Admin Panel and Service

Both SHOPLINE and Wix are template-based website builder. Wix’s users are mainly individuals who build their own websites for varies reasons. Therefore, e-commerce capabilities can be a bit basic. While SHOPLINE is a dedicated e-Commerce platform that focuses on merchant’s needs with more features tailored for business owners, such as cross-border, O2O solution, POS system, and more. 

Marketing Tools

Marketing is critical for e-commerce businesses, online and offline marketing can have a great impact on sales performance,  while both platforms offer discount tools such as free shipping, coupon code, store credits…etc, SHOPLINE provides additional features like Facebook Shop Integration, online ads delivering, Google Adwords and Google Analytics tracking, and more to step your marketing game. 

Localization

The biggest difference between Wix and SHOPLINE lies in localization if you’re considering to broaden your business scope to other countries, SHOPLINE supports multi-language and currencies to support your business go global. On the other hand, Wix is rich in its web-building features, and the platform is simple to use and quick to set up with no coding skill required. 

Conclusion

Hopefully, this guide has helped you in your decision. Yet, picking the right e-commerce platform is not an easy task. By knowing beforehand what your needs and requirements are, you’ll more likely to find a good fit. 

COPYRIGHT

SHOPLINE retains copyright to individual articles. For any use of reference, quote, repost and more requires permission from SHOPLINE.

Related Articles

  • How to Submit Articles to SHOPLINE Academy
  • Use Google My Business to Get More Customers for Your Physical Store
  • Use Google Analytics and Site Search to Boost e-Commerce Business
Weiyi
Weiyi
Marketing Associate at SHOPLINE. A digital marketing nerd and a podcast fan. You can find her out in the woods once in a while but most of the times she’s glued to her laptop screen indoors.

Category

e-Commerce Starter Kit
Online Store

Tags

Website Builder

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Learn about SHOPLINE

Free Resources|e-Commerce Strategies

About Us

A global smart commerce enabler that allows merchants to easily set up a full-featured online store.

Get your 14-day trial

TAG CLOUD

Product PhotographyOnline AdsSEOeCommerce OperationCopywriting SkillContent MarketingBlogger MarketingWebsite BuilderGuidelinesGoogle AdwordsO2OFacebook Ads TutorialCRMMerchant ShowcaseSocial MediaInstagram MarketingGoogle Analytics2019 e-Commerce TrendCross-border CommerceDigital Marketing
             
  • Popular Articles
  •          
  • Must Read

Follow SHOPLINE

SHOPLINE

Trusted by over 250,000 merchants accross Asia
Accelerate your business with SHOPLINE

Let more people see your brand,
Fall in love with your shop, and buy your products

14-day trial

SHOPLINE

  • About
  • Team
  • Careers

Get Started

  • Features
  • Pricing
  • Showcase

Resources

  • Store Setup
  • Themes
  • FAQ & Support
Business hours: Monday to Friday 10AM to 7PM
© Copyright 2013-22 SHOPLINE Limited.
  • SHOPLINE
      於
    • About
    • Team
    • Careers
    • Partnership Opportunities
    • Our Partners
    • Media Coverages
  • Get Started
    • Features
    • Pricing
    • Showcase
    • Seminar
    • Consultation
  • Resources
    • Academy
    • Store Setup
    • Themes
    • FAQ & Support
    • Google Advertising Plan
  • Sitemap
Business hours: Monday to Friday 10AM to 7PM
© Copyright 2013-22 SHOPLINE Limited.

© Copyright 2013-22 SHOPLINE Limited.
SHOPLINE retains copyright to individual articles. For any use of reference, quote, repost and more, requires permission from SHOPLINE.