A single-page website allows users to scroll through the content of the entire page, and add items into the cart and check out – on a single page. Impulse buying is not limited to physical stores, with so much of our shopping moving online, a single-page website can genuinely be a tactic you can use to boost the frequency and value of impulse purchases in your online shop.
What is a single-page store?
Different from an official website, a single-page store uses a single web page to load all pages dynamically. The point of a unique page design of a site is to provide just enough information that a user can act upon. It provides a clean and sleek design that’s very easy for users to navigate. Unlike the standard online shops, where you can redirect to a lot of sub-pages such as about us, check out, feature product page, and more.
The Pros and Cons of Single-page store
Pros:
1. Fast and intuitive
The most popular feature of the single-page website is its convenience. When merchants are performing digital marketing, a landing page can be beneficial in displaying the product’s features and integrate a call-to-action button to drive conversion rate or generate leads. However, with a single-page design, merchants can incorporate product photos, text, video, and a shopping cart on one page. By this, it enables visitors to check out instantly to avoid any redirection that could result in a high bounce rate.
2. Focus on a single product
More and more business owners have opted for single-page designs over the conventional multi-page websites. This is because single-page strives to remove all the clutter and let customers focus on the most important information. Lots of merchants carry tons of products, and there’s only a few merchants can stand out from the crowd. If you’re trying to boost the sales for these popular products, creating a single-page website might be great to promote one product in an uncluttered, direct manner. And prompt them to make decisions faster.
Cons:
1. Not good for SEO
With so little content on a single-page website, keywords are often neglected—while SEO relies heavily on keywords. SEO favor sites with enough links and a single-page website are limited in providing enough external links. Moreover, the single-page design is not ideal for merchants that are growing, as its ability to scale is limited.
2. Longer Loading Time
Having all of your content located on one page, the page might become quite large and slow to load. That being said, you should ease off the scripts and keep it simple.
How to Use Single-Page Website to Boost Your Sales
1. Set an objective, and confirm your target audience
Just like every marketing strategy for online stores, when using single-page design, it’s critical to understand your goals and who your audience is. Generally speaking, conversion is often the objective of online businesses. It’s important to have a clear target audience in mind is also due to the main feature of single-page design—promoting one service or product at a time. Being able to target your audience more precisely could significantly reduce your advertising and marketing costs.
2. Create appealing copy, photos, and videos
Once you have confirmed the objective and target audience for your product, the next step is to create a tailored shopping experience for your visitors. Unlike physical stores can create a store ambiance with interior design, product placement, sales uniform, and more to drive impulsive shopping behavior. In online stores, the ambiance is rather created by ad copy and visual design; like landing pages, with
Features of SHOPLINE Single-Page Web Store
1. Smooth transition from multi-page template to clean and simple interface
In general, most single-page online store only contain a shopping cart and order system, instead of a full-featured website. However, in SHOPLINE’s single-page store, it not only won’t affect your original store. Through the single-page store, merchants are allowed to promote their selected products. If the product is already on the shelf, you can simply add product pictures or videos to complete your single-page store. All of these settings can be quickly done in SHOPLINE’s admin panel. Also, our newly launched checkout process allows merchants to checkout without redirecting to third party payment gateway sites, which could benefit to a higher conversion rate and speed up the checkout process.
2. Has its own shopping cart, without interfering with the original web store
The shopping cart of SHOPLINE’s single-page website is operated separately, if you add an item from the single-page website, your cart items won’t be mixed together with the original store.
3. Monitor visitor activity, integrate with marketing tools easily
Just like your original store, In SHOPLINE’s single-page store, you can still integrate Facebook pixel, Google Analytics, and other marketing tools to monitor its data and sales performance. For example, looking up the conversion rate clicks to find out places to optimize.
Marketing Associate at SHOPLINE. A digital marketing nerd and a podcast fan. You can find her out in the woods once in a while but most of the times she’s glued to her laptop screen indoors.